AI Creative Lead

Job Summary

Driving the end-to-end AI UGC pipeline, the full-time AI Creative Lead will generate, edit, and test 20-50 TikTok ad variants weekly for a fitness and wellness brand while working remotely.

Key responsibilities

• Own the entire AI UGC pipeline, including hooks, scripts, avatar/voice generation, editing, and publishing
• Execute creative testing loops to analyze performance metrics and optimize ad variants rapidly
• Stay updated on the latest tools and navigate compliance with TikTok ad policies and content guidelines

Required qualifications

• Demonstrated experience in creating AI-generated UGC, regardless of formal job title or years of experience
• Strong understanding of performance metrics such as hook rates, CPM, and CPA
• Proficiency with various creative tools and a willingness to adapt and rebuild workflows
• Ability to work independently and take initiative without needing permission
• Interest in fitness, supplements, or related fields is a plus