ASO Lead

Job Summary

A company is looking for an ASO Lead to manage and optimize App Store Optimization and Paid Promotional Optimization strategies across multiple apps.

Key Responsibilities

• Oversee and optimize ASO strategies, manage keyword research, and develop PPO strategies to enhance user acquisition
• Coordinate with design teams to create optimized app store assets and execute app store updates
• Conduct A/B testing on app store assets, analyze performance, and develop regional ASO strategies

Qualifications

• Bachelor's degree in marketing, business, or a related field
• 3-5 years of experience in ASO, digital marketing, or a related field
• Proven track record of driving app growth through ASO and PPO strategies
• Familiarity with app store guidelines and tools such as App Store Connect and Google Play Console
• Experience with A/B testing and performance optimization