ASO Specialist

Job Summary

To enhance mobile app visibility and performance, the full-time ASO Specialist will optimize app store presence, conduct keyword research, and collaborate with cross-functional teams in a remote environment.

Key Responsibilities

• Drive app store conversion rates and installs through continuous ASO optimization and keyword research
• Collaborate with marketing, product, and design teams to align ASO strategy with brand initiatives and execute A/B tests on creative assets
• Manage app store listings and performance metrics, ensuring compliance with platform guidelines and best practices

Required Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• 3-5 years of experience in Ecommerce, D2C, and multi-channel growth
• Understanding of Shopify, A/B Testing, and Conversion Rate Optimization (CRO)
• Proactive mindset with the ability to work ahead of schedule
• Strong writing and editing skills with excellent attention to detail