Assistant Manager, GEO

Job Summary

To support a growing digital marketing team, the full-time Assistant Manager, GEO will manage Sephora's Generative Engine Optimization strategy, enhancing brand visibility across AI-powered search engines while working remotely.

Key responsibilities

• Support the execution of the Generative Engine Optimization strategy to increase brand visibility across AI-powered platforms
• Audit Sephora.com to identify opportunities for improving content extractability and citation likelihood
• Collaborate with cross-functional teams to create structured, AI-friendly content and measure GEO performance metrics

Required qualifications

• 2-3+ years of experience in SEO, content strategy, digital marketing, or a related field
• Strong understanding of search ecosystems and AI-driven search trends
• Experience in developing structured content, including schema markup and semantic SEO
• Analytical mindset with the ability to interpret performance data and provide actionable insights
• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field is preferred