Associate Director, Channel Analytics

Job Summary

A company is looking for an Associate Director, Channel Analytics, CNS.

Key Responsibilities

• Lead marketing mix modeling efforts to optimize promotional investments across various channels
• Provide data-driven recommendations to enhance customer engagement and business performance
• Collaborate with cross-functional teams to integrate marketing analytics into strategic decision-making

Required Qualifications

• 7+ years of experience in marketing analytics or channel performance analytics
• Strong expertise in statistical modeling and media effectiveness measurement
• Proficiency in analytics tools such as Python, R, SAS, or SQL
• Bachelor's degree in a quantitative field (e.g., Economics, Statistics, Data Science)
• Experience in the pharmaceutical, biotech, or healthcare industry is preferred