Associate Director Lifecycle Marketing

Location: Remote
Compensation: Salary
Staff Reviewed: Thu, Mar 28, 2024
This job expires in: 3 days

Job Summary

A company is looking for an Associate Director of Lifecycle Marketing.

Key Responsibilities:
  • Develop and lead customer retention strategy to increase order frequency and lifetime value
  • Manage promotions budget to drive incremental orders and reactivations
  • Collaborate with cross-functional teams to execute scalable campaigns and programs

Qualifications:
  • 6+ years of experience in lifecycle marketing channels with 3 years in people management
  • Experience with marketing automation tools like Braze, Iterable, Customer.io
  • Highly analytical with advanced spreadsheet skills and experience with analytics platforms
  • Ability to leverage data-driven approach to drive measurable results
  • Basic knowledge of HTML/CSS & SQL preferred

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