Associate Director, Marketing Analytics

Job Summary

A company is looking for an Associate Director, Marketing Analytics - OAB.

Key Responsibilities

• Enhance marketing offerings by developing integrated insights from data to shape commercial strategy
• Create and execute annual market research and analytics plans in alignment with brand strategy
• Conduct advanced analytics to inform brand planning, promotional resource allocation, and marketing strategies

Required Qualifications

• 8-12 years of relevant experience in the biotech or pharmaceutical industry (6-8 years with a Master's)
• Previous marketing, marketing science, or omnichannel experience preferred
• Experience with commercial/brand analytics and statistical packages (e.g., SAS, R, SPSS)
• Knowledge of pharmaceutical data sources and patient/HCP insights
• Experience in developing analyses with Business Intelligence tools (e.g., Tableau, Qlikview, SQL)