Associate Director of Advanced Analytics

Job Summary

A company is looking for an Associate Director, Advanced Analytics.

Key Responsibilities

• Contribute advanced analytics solutions and collaborate with marketing professionals to enhance performance marketing campaigns
• Execute advanced analytics initiatives, including causal inference and attribution modeling, to drive marketing performance results
• Synthesize findings and present insights to stakeholders, identifying patterns and trends across marketing efforts

Required Qualifications

• Extensive experience in a digital marketing agency with a focus on advanced insights and analytics
• Proficiency in SQL, Python, R, and Regex, with experience in SQL databases like BigQuery
• Expertise in multi-touch attribution, marketing mix modeling, and experimental design
• BS degree in a quantitative field, with relevant coursework in statistics or data visualization
• Familiarity with generative AI platforms and experience with marketing technologies like Salesforce or Marketo is a plus