Associate Director of Business Analytics

Job Summary

A company is looking for an Associate Director, Business Analytics.

Key Responsibilities

• Conducts advanced analytics to support brand planning and promotional resource allocation
• Liaises between Marketing and Sales to develop business tactics and strategies
• Leads the development of targets and segments aligned with business strategy

Required Qualifications

• Bachelor's degree with seven years or Master's degree with five years of relevant analytic experience
• Proficiency in advanced analytical techniques including multivariate analysis
• Experience in customer identification and segmentation influencing marketing strategy
• Proficiency in R/Python, SAS, and other analytical tools
• Experience in conducting digital analytics and analyzing marketing campaigns