Associate Director of Content Marketing

Job Summary

To drive revenue and enhance customer engagement, the full-time Associate Director of Content Marketing will manage B2B and B2C content marketing programs, oversee a Content Marketing Analyst, and develop comprehensive content strategies across various digital channels in a remote work environment.

Key responsibilities

• Create and execute B2B and B2C content and distribution strategies across multiple channels
• Provide editorial oversight for promotional content to ensure quality and consistency
• Utilize data-driven approaches to recommend strategies that drive growth and engagement

Required qualifications

• Bachelor's degree in communications, journalism, or a related field
• 5+ years of experience in content marketing or digital marketing
• Proven experience in developing and executing successful content marketing strategies
• Familiarity with content analytics tools and performance tracking metrics
• Experience leading freelance writers and managing content creation processes