Associate Director of CRM

Job Summary

A company is looking for an Associate Director, CRM & Martech.

Key Responsibilities

• Lead strategy and execution of CRM and marketing technology to enhance advertiser engagement and revenue growth
• Design and scale lifecycle marketing programs through experimentation and automation
• Oversee the CRM and Martech roadmap, ensuring integration and alignment with business goals

Required Qualifications

• 10+ years of experience in CRM, lifecycle marketing, or marketing technology, preferably in a B2B or advertising environment
• 5+ years of experience in leading and developing teams
• Hands-on experience with CRM and CDP ecosystems (e.g., Salesforce, mParticle)
• Experience with data analytics and translating insights into actionable strategies
• Familiarity with experimentation frameworks and implementing emerging technologies, including AI