Associate Director of CTV & Programmatic

Job Summary

Leading the strategy and execution of Connected TV and programmatic video initiatives, the full-time Associate Director of CTV & Programmatic will drive new member growth through media planning, buying, and optimization while managing agency partnerships and performance metrics, with the option to work remotely.

Key responsibilities

• Own the media strategy for CTV, programmatic video, YouTube, and paid audio, including audience segmentation and budget management
• Manage agency partners to ensure alignment with performance targets and strategic goals across all media channels
• Develop measurement frameworks to connect upper-funnel investments to downstream member acquisition, including various testing methodologies

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 7+ years of experience in performance or growth marketing with expertise in CTV, YouTube, and programmatic video
• Proven track record managing multi-million-dollar video media budgets with measurable outcomes
• Extensive hands-on experience with YouTube advertising and CTV/OTT landscape DSPs
• Strong command of video and audio measurement methodologies and experience leading creative testing programs