Associate Director of Digital Marketing

Job Summary

A company is looking for an Associate Director, Digital Acquisition Marketing.

Key Responsibilities

• Lead acquisition strategy for IFP membership growth and commercial clinic consumer acquisition across multiple markets
• Own strategy and execution of paid media and emerging channels, ensuring alignment with growth objectives
• Continuously optimize performance metrics and manage budget allocation across markets and channels

Required Qualifications

• 3+ years of experience in performance marketing or digital media with proven acquisition outcomes
• Hands-on experience with DSPs, paid social, and paid search platforms
• Strong understanding of audience targeting strategies and budget management
• Analytical mindset with the ability to translate data into investment decisions
• Advanced proficiency in Excel and analytical/reporting tools