Associate Director of Marketing

Job Summary

Associate Director of Marketing is a full-time position responsible for activating and scaling AI-enabled marketing capabilities across various brands, focusing on operationalizing the Generative Engine Optimization model and supporting enterprise AI partnerships.

Key Responsibilities:

• Drive adoption and execution of the GEO operating model across priority brands
• Oversee engagement with key AI and data partners to ensure effective brand use cases
• Support implementation of pilot programs and scale solutions through structured playbooks

Required Qualifications:

• Doctorate degree and 3 years of Marketing experience, or Master's degree and 5 years, or Bachelor's degree and 7 years, or Associate's degree and 12 years, or High school diploma/GED and 14 years of Marketing experience
• Strong marketing and digital acumen, with experience in omnichannel or performance marketing
• Familiarity with SEO, analytics, or emerging AI-driven marketing approaches
• Proven ability to manage external partners and deliver business outcomes
• Experience in change management and driving adoption of new capabilities