Associate Director of Marketing Strategy

Job Summary

A company is looking for an Associate Director, Global Marketing Performance & Strategy Enablement.

Key Responsibilities

• Define frameworks for global marketing performance dashboards and reporting
• Lead the global marketing attribution roadmap and establish ROMI frameworks
• Coordinate marketing strategy development and annual planning across teams

Required Qualifications

• Minimum of 15 years of experience in marketing analytics or related fields with a Bachelor's degree; or 12 years with a Master's; or 8 years with a PhD
• Proven ownership of dashboards, attribution frameworks, and KPI governance
• Strong understanding of B2B marketing funnels and pipeline analytics
• Experience with CRM and marketing automation platforms
• Proficiency in BI tools for data analysis and reporting