Associate Director of Media Data Science

Job Summary

A company is looking for an Associate Director, Media Data Science to lead advanced media analytics across healthcare campaigns.

Key Responsibilities

• Lead advanced measurement strategy across HCP and DTC campaigns, including various analytics methodologies
• Integrate and analyze healthcare datasets to quantify media impact and connect exposure to business outcomes
• Collaborate with cross-functional teams to ensure measurement frameworks align with business objectives and mentor analysts

Required Qualifications

• 6-10+ years of experience in data science, advanced analytics, or media measurement, preferably in healthcare or pharma
• Deep experience with MMM, multi-touch attribution, lift studies, and healthcare claims analysis
• Proficiency in SQL and Snowflake, with experience in medallion data architecture environments
• Strong skills in Tableau and/or Looker for dashboard development
• Advanced PowerPoint skills for clear communication of complex analyses