Associate Director of Paid Search

Job Summary

A company is looking for an Associate Director of Paid Search to lead strategy and implementation for a key client in the insurance vertical.

Key Responsibilities

• Design and implement comprehensive Paid Search strategies and conduct rigorous analytics to extract customer insights
• Manage high-volume budgets, ensuring spend contributes to client ROI, while overseeing daily management of Paid Search platforms
• Collaborate with cross-functional teams to align Paid Search with broader campaigns and provide guidance to junior members

Qualifications

• 6-8 years of Paid Search strategy and execution experience, with proven management of high-budget campaigns
• Bachelor's degree in Marketing, Communications, Advertising, or equivalent work experience
• High proficiency with Microsoft Excel, including financial modeling and complex formulas
• Understanding of Generative AI/LLMs and experience with Paid Search analytics and enterprise automation tools
• Experience in the health insurance client or healthcare industry is a plus