Associate Director of Planning

Job Summary

A company is looking for an Associate Director, Planning to develop and execute integrated media strategies that drive business results.

Key Responsibilities

• Develop and implement comprehensive cross-channel media strategies aligned with client objectives
• Build and maintain strong client relationships, serving as a trusted advisor on media strategy
• Drive innovation in media planning by incorporating industry trends and best practices

Required Qualifications

• 4+ years of experience in media planning with significant digital expertise
• Experience in CPG, Petcare, or Retail sectors
• Proven track record of successful full-funnel cross-channel media strategies
• Experience with audience planning and segmentation tools
• Deep understanding of the digital media landscape and media methodology