Associate Director of Planning

Job Summary

A company is looking for an Associate Director, Planning who will be responsible for designing and activating cross-channel media plans to drive measurable business outcomes.

Key Responsibilities

• Translate client business objectives into outcome-driven media strategies
• Lead the development of comprehensive cross-channel media plans and audience strategies
• Use performance data to inform planning decisions and optimize campaigns

Required Qualifications

• 4+ years of experience in media planning with a focus on digital and performance media
• Experience with performance-driven accounts, ideally in the Non-Profit sector
• Proven track record of developing full-funnel media strategies
• Strong experience with media planning and optimization tools
• Advanced understanding of media measurement and analytics