Associate Director of Planning

Job Summary

Data-driven and performance-led, the full-time Associate Director of Planning will design and activate cross-channel media plans that drive measurable business outcomes while collaborating with clients and internal teams in New York City.

Key responsibilities

• Translate client business objectives into outcome-driven, full-funnel media strategies
• Lead the development of comprehensive cross-channel media plans, including audience strategy and campaign budgeting
• Use performance data to inform planning decisions and optimize strategies based on historical performance and testing results

Required qualifications

• 4+ years of experience in media planning with expertise in digital and performance media
• Experience with performance-driven accounts, ideally in the Non-Profit sector or with large-scale clients
• Proven track record of developing and executing full-funnel, cross-channel media strategies
• Strong experience with media planning and optimization tools
• Advanced understanding of media measurement and analytics, including digital and traditional KPIs