Associate Director of Product Marketing

Job Summary

Experienced marketers will find a remote opportunity as the Associate Director of Product Marketing, focusing on executing go-to-market activities and localized launch campaigns for Oscar's Individual Coverage Health Reimbursement Arrangement (ICHRA) business while managing cross-functional teams and tracking performance metrics.

Key responsibilities:

• Own the translation of technical plan features into core value propositions and strategic positioning frameworks for targeted audiences
• Train and equip internal sales teams and broker networks with updated materials to optimize conversion rates
• Project manage product lifecycles and county expansions, ensuring compliance with regulatory standards

Required qualifications:

• 7+ years of experience in product marketing, brand strategy, or B2B enablement in a fast-paced environment
• Bachelor's degree or 4 years of relevant experience
• Minimum 3+ years of experience leading go-to-market campaign execution in health insurance or digital consumer health products
• Proven track record of managing project timelines and creative assets under strict deadlines
• Experience supporting B2B broker networks or employer benefit administration platforms is a plus