Associate Director of Product Marketing

Job Summary

Experienced marketers will find a remote opportunity for an Associate Director of Product Marketing focused on executing go-to-market activities and localized launch campaigns for the Individual Coverage Health Reimbursement Arrangement (ICHRA) business, managing timelines, and coordinating cross-functional teams to enhance broker adoption and member enrollment.

Key responsibilities:

• Own the translation of technical plan features into core value propositions and strategic positioning frameworks for targeted audiences
• Train and equip internal sales teams and broker networks with updated materials to optimize conversion rates
• Project manage product lifecycles and county expansions, acting as the primary interface between Product and Sales

Required qualifications:

• 7+ years of professional experience in product marketing, brand strategy, or growth marketing
• Bachelor's degree or 4 years of relevant experience
• 3+ years of experience leading go-to-market campaign execution specifically for health insurance or digital consumer health products
• Track record of managing project timelines and creative assets under strict deadlines