Associate Director of Programmatic

Job Summary

Managing and elevating programmatic and direct media strategy, the full-time Associate Director of Programmatic will oversee a portfolio of clients, focusing on developing media strategies, activating campaigns, and fostering relationships with media partners in a remote setting.

Key responsibilities

• Define and own programmatic and direct media strategy across various digital formats, including CTV and display
• Lead strategy and activation across DSPs, ensuring effective setup, optimization, and troubleshooting
• Develop audience strategies and cultivate relationships with publishers and media partners to enhance campaign performance

Required qualifications

• 6+ years of experience in programmatic media strategy development and activation, preferably in an agency setting
• Strong hands-on experience with DSPs such as The Trade Desk and DV360
• Experience with CTV, OLV, display, and programmatic channels including PMP and direct buys
• Proven client-facing experience with the ability to simplify complex media concepts
• Strong media planning and analytical skills, with a focus on translating performance data into strategic recommendations