Associate Manager, Commercialization Planning

Job Summary

To support the commercialization strategy of the Lowe's Media Network, the full-time remote Associate Manager, Integrated Commercialization Planning will develop new programming packages, oversee demand scoping, and collaborate with various teams to optimize revenue and ensure campaign execution aligns with client KPIs.

Key responsibilities

• Lead the preparation of go-to-market strategies for new monetization packages and channel roll-outs
• Coordinate with client services and events teams to align on business needs and campaign execution
• Generate reports to track performance against revenue goals and present strategic plans to stakeholders

Required qualifications

• Bachelor's degree in marketing, finance, or analytics, or equivalent experience
• 5-7 years of experience in marketing
• 3-5 years of experience in digital marketing or marketing strategy
• 3-5 years of experience in full funnel media strategy and/or planning in CPG or specialty commerce
• Experience working with CPG, D2C, or specialty commerce brands