Associate Manager, CRM

Job Summary

A company is looking for an Associate Manager, CRM to assist in building and scaling customer journeys across various communication channels.

Key Responsibilities

• Assist in creating, building, and optimizing lifecycle marketing strategies across owned channels
• Help evolve CRM strategy, including campaigns, automated flows, segmentation, and reporting
• Run A/B tests and maintain lifecycle channel health, tracking lifecycle KPIs

Required Qualifications

• At least 2 years of CRM and lifecycle marketing experience
• Hands-on experience with Salesforce or comparable CRM platforms
• Deep experience with email & SMS automation, segmentation, and testing
• Analytical and data-driven with experience in analytics platforms
• Comfortable working in a dynamic, fast-paced, start-up environment