Associate Manager Paid Search Strategy

Job Summary

To support a growing media strategy team, the full-time Associate Manager, Paid Search Strategy will build, launch, and manage paid search campaigns while analyzing performance data to inform broader media strategies.

Key responsibilities

• Build and manage hands-on-keyboard campaigns across paid search platforms like Google Ads and Microsoft Advertising
• Monitor and optimize live campaigns to maximize performance against client KPIs, providing insights and strategic recommendations
• Serve as the primary point of contact for external vendor partners, ensuring alignment of campaign assets with client media objectives

Required qualifications

• 3+ years of digital media experience focused on paid search campaign management, preferably in an agency setting
• Expertise in Google Ads and Microsoft Advertising platforms
• Proven ability to conduct keyword research and write tailored search ad copy
• Solid understanding of ad trafficking, web pixeling, and conversion tracking
• Strong analytical skills to review campaign performance data and identify trends