Associate Manager, Product Marketing

Job Summary

A company is looking for an Associate Manager, Adtech Product Marketing.

Key Responsibilities

• Support B2B marketing strategies to drive adoption and engagement of advertising and promotions products
• Build product positioning, messaging, naming, and value propositions for ads and promotions
• Lead cross-functional teams to execute scalable marketing programs

Required Qualifications

• 3+ years of experience in adtech Product Marketing or Product in a corporate or startup environment
• Experience in the CPG or restaurant industry, either in-house, at an agency, or as a consultant
• Proven track record of successful go-to-market launches
• Fluency with data, including market/segment sizing and campaign efficacy analysis; SQL experience preferred
• Experience collaborating with cross-functional stakeholders to build products or services for business customers