Associate Vice President of Paid Search

Job Summary

Leading strategy and performance for a portfolio of Higher Education clients, the full-time remote Associate Vice President of Paid Search will set the vision for Paid Search, drive measurable business outcomes, and serve as a senior strategic partner to clients and internal stakeholders.

Key responsibilities

• Define and evolve Paid Search strategy aligned with enrollment cycles and institutional goals
• Oversee performance across client portfolios, ensuring delivery against key performance indicators (KPIs)
• Lead, mentor, and develop a Search team while fostering a culture of accountability and innovation

Required qualifications

• 12+ years of relevant paid search experience
• Deep expertise in lead generation and performance marketing, preferably within Higher Education
• Proven ability to manage multimillion-dollar budgets across Google Ads and Microsoft Ads
• Strong track record of driving measurable business outcomes and client growth
• Experience in building and scaling teams, including talent development