Audience Analyst

Job Summary

To lead audience planning and distribution strategy for commerce content, the full-time remote Audience Analyst will create and manage promotion plans, optimize content reach using performance data, and collaborate with editorial and commerce teams.

Key responsibilities

• Create and manage audience and promotion plans tied to commerce priorities
• Own distribution strategy across platforms, ensuring effective content placement
• Use performance data to adjust strategy and optimize content engagement and revenue

Required qualifications

• 3+ years of experience in audience strategy, newsroom planning, or digital media
• Strong understanding of content performance across various platforms
• Experience using analytics tools to inform decisions and optimize performance
• Demonstrated ability to make data-informed decisions in a fast-paced environment
• Familiarity with commerce or revenue-driven content strategies is a plus