Audience Editor

Job Summary

Leading programming and personalization for ecommerce initiatives, the full-time Audience Editor will drive editorial messaging for the Wirecutter Store, crafting language and campaigns that engage readers while collaborating with cross-functional teams, with a preference for New York City-based applicants.

Key responsibilities:

• Drive the voice and editorial quality of Wirecutter Store-related messaging across various channels, ensuring deep editorial rigor
• Create messaging frameworks for major Store moments and maintain a unified promo calendar aligned with broader editorial strategies
• Design and optimize editorial experiments to enhance reader engagement based on analytics and audience insights

Required qualifications:

• 5+ years of experience in a newsroom, audience, or editorial marketing role with a focus on digital audiences
• Demonstrated experience with email newsletters and audience-led messaging channels, particularly in ecommerce
• Excellent editorial judgment and line-editing skills, with the ability to translate reporting into clear copy
• Proven ability to utilize analytics and A/B testing to inform messaging decisions
• Strong organizational and project-management skills for maintaining calendars and managing campaigns