Audience Engagement Manager

Job Summary

Driving channel engagement campaigns, the full-time Audience Engagement Manager will focus on paid subscription growth and member acquisitions through segmentation and personalized communications while managing HubSpot and Recurly platforms.

Key responsibilities

• Manage HubSpot for engagement and lifecycle management, designing touchpoint strategies aligned with business goals
• Develop and implement campaigns to grow paid subscribers, enhance retention, and reduce churn while monitoring key performance indicators
• Collaborate with cross-functional teams to ensure brand consistency and generate engaging content that drives user actions

Required qualifications

• At least three years of experience in engagement marketing, particularly with marketing automation platforms like HubSpot
• Proven experience managing a paid subscription program, specifically using Recurly
• Strong understanding of audience metrics and retention strategies across multiple systems
• Ability to develop data-driven plans and effectively communicate insights to management
• Experience in B2B marketing and audience development trends