Audience Growth Specialist

Job Summary

A company is looking for an Audience Growth Lead to drive user engagement and app growth in the online gambling industry.

Key Responsibilities

• Promote and distribute tools, games, and app products to target audiences
• Plan and execute campaigns to increase app downloads and user activations
• Manage App Store Optimisation (ASO) and build email subscriber base through optimized acquisition funnels

Required Qualifications

• Experience in digital marketing, particularly in app growth strategies
• Proficiency in App Store Optimisation (ASO) techniques
• Knowledge of influencer marketing and campaign execution
• Strong understanding of the sports betting and iGaming landscape
• Familiarity with AI tools for research and campaign management