Audience Marketing Manager

Job Summary

To build and grow the audience for the Masters of Scale Summit and other experiences, the full-time remote Audience and Events Marketing Manager will manage attendee journeys, execute marketing campaigns, and enhance attendee experiences through strategic outreach and community development.

Key responsibilities

• Develop and grow the Summit audience through outreach, partnerships, and targeted marketing campaigns
• Own the Summit marketing calendar, executing integrated campaigns across various channels and tracking performance metrics
• Manage attendee communications throughout the event lifecycle, ensuring a premium experience and gathering feedback for future improvements

Required qualifications

• 6+ years of experience in audience development, event marketing, or community building, preferably in media or entertainment
• Proven ability to drive event registration through strategic partnerships and data-informed marketing
• Expertise in HubSpot and CRM strategy, including workflow automation and campaign optimization
• Strong editorial and copywriting skills for crafting audience-appropriate messaging
• Exceptional organizational skills with experience managing complex projects and stakeholder communications