Audience Messaging Specialist

Job Summary

To enhance marketing effectiveness, the full-time Audience Messaging Specialist will develop audience segmentation and messaging frameworks while working remotely with cross-functional teams to align marketing strategies with customer insights.

Key responsibilities

• Develop and refine audience segmentation and persona frameworks to guide marketing efforts
• Create targeted messaging platforms aligned with strategic goals
• Collaborate with teams to shape narratives and messaging architecture for various audience segments

Required qualifications

• At least 7 years of experience in audience strategy, customer insights marketing, or demand generation
• Background in B2B audience strategy, messaging, or brand communications
• Experience in developing audience segmentation or personas grounded in insights
• Strong writing skills with the ability to translate complex data into practical guidance
• Familiarity with program-led or portfolio-based marketing models