AVP Demand Generation

Job Summary

A company is looking for an AVP of Demand Generation to lead its demand generation strategy and execution in the healthcare SaaS sector.

Key Responsibilities

• Develop and execute a comprehensive demand generation strategy aligned with business goals
• Lead cross-functional teams to implement high-impact marketing campaigns across various channels
• Leverage data and analytics to optimize campaign performance and marketing spend for maximum ROI

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 10+ years of experience in demand generation or digital marketing, with at least 5 years in a leadership role
• Proven track record of developing successful demand generation strategies that drive business growth
• Strong analytical skills with experience in measuring and optimizing marketing ROI
• In-depth knowledge of marketing automation tools and digital marketing technologies