B2B Audience Analyst

Job Summary

A company is looking for an Associate Manager, B2B Audience Analyst.

Key Responsibilities

• Identify merchant trends and opportunities to enhance retention and growth
• Build and scale audience segments using SQL for effective lifecycle strategies
• Design and analyze experiments to assess performance and optimize strategies

Required Qualifications

• Bachelor's degree or equivalent experience with 4+ years in analytics, marketing, or related fields
• Strong SQL skills and experience with large datasets
• Proven experience in forecasting and modeling for business strategies
• Hands-on experience in designing experiments and analyzing campaign performance
• Experience working with technical teams to build data pipelines or infrastructure