B2B Campaign Strategist

Job Summary

A company is looking for a Campaign Strategist to execute and optimize B2B integrated marketing campaigns for their SMB business.

Key Responsibilities

• Lead the planning and coordination of global SMB campaigns to drive MQLs and connect rates
• Audit and optimize the SMB marketing motion to identify and fix inefficiencies in the funnel
• Manage cross-functional collaboration to ensure cohesive execution of marketing strategies

Required Qualifications

• 10+ years of experience in Campaign Marketing or Integrated Marketing, particularly in B2B SMB segments
• Proven ability to influence and drive results in highly matrixed organizations
• Strong analytical skills with experience in data management and reporting
• Hands-on experience with project management and understanding of B2B marketing analytics
• Bachelor's degree or higher