B2B Content Lead

Job Summary

A company is looking for a B2B Content Lead to create and manage high-quality content that drives business outcomes for their global health insurance product.

Key Responsibilities

• Independently create high-quality B2B content in various formats that aligns with the company's voice
• Manage the entire content flywheel, including ideation, creation, distribution, and iteration
• Collaborate with the Head of Lead Generation to produce content that drives inbound traffic and qualified leads

Required Qualifications

• Extensive experience in producing B2B content that achieves measurable outcomes
• Strong individual contributor capable of creating publish-ready content independently
• Excellent editorial judgment with a clear understanding of valuable content creation
• Proficient in modern SEO and familiar with AI/LLM-driven content strategies
• Ability to think in systems and manage content as a continuous process rather than one-off projects