B2B Content Marketing Manager

Job Summary

Recognized as a thought leader in the B2B industrial ecommerce space, the remote B2B Content Marketing Manager will develop and execute a comprehensive content strategy, creating high-quality thought-leadership materials and optimizing digital assets for SEO and AEO while collaborating with executive leadership on impactful marketing campaigns.

Key responsibilities

• Develop and execute a comprehensive B2B content calendar and strategy to establish brand authority
• Create elite thought-leadership content, including whitepapers and trend reports, that captures enterprise executive attention
• Track and report on content performance metrics, collaborating with marketing leadership to optimize initiatives

Required qualifications

• Seven or more years of experience in B2B ecommerce, distribution, or manufacturing as an industry journalist or senior content strategist
• Deep domain expertise in enterprise manufacturers and distributors with B2B selling models
• Exceptional writing abilities across long-form and short-form content types
• Advanced knowledge of technical SEO and AEO frameworks
• Strong project management skills with a proven ability to deliver premium content assets on schedule