B2B Customer Lifecycle Marketing Manager

Job Summary

Experienced marketers will find a full-time, remote opportunity as a B2B Customer Lifecycle Marketing Manager, where they will build and manage customer lifecycle programs for school district partners, execute top-of-funnel B2B acquisition campaigns, and collaborate cross-functionally to enhance engagement and retention efforts.

Key Responsibilities

• Own and execute B2B customer lifecycle programs for school district leaders, focusing on onboarding, engagement, renewal, and expansion
• Develop and manage lifecycle communications and campaign content to drive adoption and highlight product updates
• Execute top-of-funnel B2B acquisition campaigns and support integrated product launches through coordinated marketing efforts

Required Qualifications

• 4+ years of marketing experience, ideally in B2B, education, or SaaS environments
• Strong writing skills with examples of compelling, conversion-oriented copy
• Experience in supporting acquisition and engagement efforts through integrated marketing or lifecycle programs
• Comfortable using marketing tools and analytics to measure performance and optimize campaigns
• Deep empathy for educators and a willingness to learn from their perspectives