B2B Data Strategy Director

Job Summary

A company is looking for a Director, B2B Data Strategy & Revenue Analytics.

Key Responsibilities

• Own end-to-end measurement of marketing's impact on pipeline and revenue
• Define and maintain the tracking strategy across web, media, marketing automation, and CRM systems
• Lead implementation and QA of tagging, event tracking, and campaign taxonomy

Required Qualifications

• Experience in B2B or demand generation measurement
• Strong experience in marketing analytics, data strategy, or revenue operations
• Deep hands-on knowledge of Google Tag Manager and digital measurement
• Strong working knowledge of marketing automation platforms and CRM systems
• Ability to troubleshoot across technical and operational layers