B2B Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager - B2B.

Key Responsibilities

• Launch and manage lead generation campaigns across various channels to drive qualified leads
• Optimize the marketing funnel by tracking results, running tests, and improving conversion rates
• Develop content and messaging, including landing pages, video scripts, and case studies, while collaborating with freelancers and agencies

Required Qualifications

• 3+ years of B2B marketing experience in a growth-stage or high-velocity environment
• Proven experience in lead generation and funnel optimization
• Deep analytical capabilities with experience in tracking pipeline metrics
• Hands-on experience with tools such as Salesforce, Google Ads, and marketing automation platforms
• A strategic thinker who thrives in fast-paced, entrepreneurial environments