B2B Demand Generation Manager

Job Summary

Overseeing B2B marketing efforts, the full-time remote B2B Demand Generation Manager will devise and execute go-to-market strategies, manage demand generation initiatives, and lead a small marketing team while collaborating closely with sales to drive lead conversion and pipeline growth.

Key Responsibilities

• Execute B2B demand generation, lead nurture, and conversion strategies aligned with company growth goals
• Lead and develop a small team of marketing specialists, ensuring effective collaboration with sales on pipeline targets and lead scoring
• Plan and manage multi-channel demand generation campaigns, overseeing content activation and marketing automation tools

Required Qualifications

• 5+ years of B2B marketing experience, including 2-3 years in a management role
• At least 3 years of experience marketing to the U.S. market or 5 years within the North American market
• Proven track record in B2B services marketing, particularly in BPO or IT services
• Hands-on experience with marketing automation and CRM platforms like HubSpot or Salesforce
• Bachelor's degree or equivalent practical experience