B2B Demand Generation Manager

Job Summary

To drive qualified pipeline and revenue growth, the full-time B2B Demand Generation Manager will lead marketing planning and execution for assigned industry verticals, collaborating closely with sales and industry leadership in a remote capacity.

Key responsibilities

• Lead marketing planning and execution for assigned industry verticals, aligned to growth and pipeline goals
• Develop and execute vertical-specific marketing plans in partnership with sales and industry leadership
• Launch and manage multi-channel campaigns across events, digital, content, PR, and partner marketing

Required qualifications

• 5-8 years of B2B demand generation or vertical marketing experience, preferably in technology or consulting
• Proven track record of driving pipeline generation in enterprise sales environments
• Strong experience with account-based marketing (ABM) and integrated campaign execution
• Ability to contribute to marketing planning while executing programs hands-on
• Experience managing marketing team members or coordinating across distributed teams