B2B Digital Marketing Manager

Job Summary

A company is looking for a B2B Email and Digital Marketing Manager.

Key Responsibilities

• Manage and execute digital, email, and ABM strategies to optimize engagement and lead generation
• Oversee email workflows, including segmentation, personalization, and A/B testing
• Track and analyze campaign results, providing data-driven recommendations for improvement

Required Qualifications

• 4-7 years of experience in demand generation or performance marketing roles
• Hands-on experience with major martech platforms (e.g., HubSpot, Salesforce)
• Strong analytical skills for data analysis and dashboard creation
• Experience in developing nurture programs and executing ABM tactics
• Bachelor of Science/Bachelor of Arts preferred