B2B Digital Marketing Specialist

Job Summary

A company is looking for a Growth Marketing Specialist to drive B2B digital marketing initiatives focused on measurable pipeline impact.

Key Responsibilities

• Own and execute the B2B digital marketing strategy to generate sales-qualified pipeline
• Plan, launch, and optimize multi-channel digital programs, including LinkedIn Ads and email campaigns
• Manage HubSpot for campaign setup, attribution modeling, and reporting while collaborating with Sales and SDR teams

Required Qualifications

• 4+ years of experience in B2B digital marketing, preferably in technology or consulting services
• Deep expertise in HubSpot, including attribution and reporting
• Proven ability to generate measurable pipeline from digital marketing programs
• Strong experience with LinkedIn Ads in B2B contexts
• Comfortable operating across multiple tools and data sources