B2B Growth Marketing Director

Job Summary

Leading the B2B marketing function, the full-time salaried B2B Growth Marketing Director will own the go-to-market strategy, partner with Sales to define ideal customer profiles, and drive demand generation and revenue growth in a remote environment.

Key Responsibilities

• Own the end-to-end B2B go-to-market strategy, aligning marketing priorities with commercial goals
• Develop integrated demand-generation programs across various channels and oversee campaign execution
• Lead and develop the B2B marketing team, ensuring alignment with sales and business priorities

Required Qualifications

• 8+ years of experience in B2B growth marketing or go-to-market leadership, preferably in healthcare or corporate services
• Proven track record of building and scaling B2B GTM programs that generate measurable pipeline and revenue
• Strong partnership experience with Sales, creating shared goals and feedback loops
• Experience leading multi-channel programs across content, paid media, CRM, and events
• Demonstrated ability to develop high-performing teams and new capabilities as the function scales