B2B Growth Marketing Manager

Job Summary

A company is looking for a B2B Growth Marketing Manager to execute and scale B2B marketing initiatives.

Key Responsibilities

• Execute full-funnel B2B marketing programs to drive qualified leads and partner engagement
• Support account-based marketing initiatives and track engagement for high-priority accounts
• Develop sales enablement materials and manage industry events to enhance partner engagement

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience
• 5-7 years of experience in B2B or demand generation marketing, preferably in healthcare or digital health
• Strong understanding of B2B marketing channels including paid media, email, and content marketing
• Hands-on experience with Salesforce and marketing analytics tools like HubSpot
• Proven project management skills and ability to drive cross-functional initiatives to completion