B2B Growth Marketing Manager

Job Summary

B2B Growth Marketing Manager, seeking a full-time professional to lead the strategy, execution, and optimization of B2B paid media and content syndication programs across various commercial segments in the healthcare industry.

Key Responsibilities

• Own and evolve the full-funnel B2B paid media strategy across multiple platforms
• Manage paid media budget, forecasting, and reporting on spend efficiency and ROI
• Develop and execute integrated multi-channel campaigns to drive engagement and conversion

Required Qualifications

• 5-7 years of experience in B2B paid media and performance marketing
• 4+ years managing LinkedIn Campaign Manager and Google Ads, including ABM campaigns
• 3+ years of SEM experience with an understanding of demand generation goals
• Experience with content syndication programs, preferably in healthcare or health tech
• Expertise in analytics platforms such as Google Ads and Google Analytics