B2B Growth Marketing Manager

Job Summary

To support client growth, the full-time B2B Growth Marketing Manager will manage high-impact marketing strategies and omni-channel initiatives remotely, focusing on optimizing customer journeys and aligning with account teams to enhance performance metrics.

Key responsibilities

• Collaborate with cross-functional teams to execute marketing initiatives and consumer journeys from kickoff to launch
• Develop and implement cross-channel programs that align with key business KPIs based on analytics insights
• Lead strategic meetings to align on client goals and oversee the creation of marketing materials and reporting processes

Required qualifications

• Proficiency in CRM platforms, preferably Hubspot, with experience in workflows and lead scoring
• Understanding of performance marketing channels tailored to customer journeys and Account Based Marketing
• Experience in identifying new marketing channels and developing engaging marketing strategies
• Strong collaboration and presentation skills for both internal and client-facing interactions
• 2+ years of B2B strategy experience in-house or at an agency preferred